In 1854 Louis Vuitton Malletier, a former apprentice at the luggage manufacturer named Monsieur Maréchal, much esteemed at the court of Napoleon III, founded in Paris the Louis Vuitton Company, a firm specializing in luxury leather goods, becoming very quickly an imitated model. In 1888 he invented the Damier Canvas pattern and in 1896 he created the famous Monogram brand, inspired by Oriental design trend of the late Victorian era, featuring the initials of the founder of the symbols of flowers and four-leaf clovers. In 1901 the group launched the first Steamer Bag, giving rise to a succession of frenetic events that launched the brand among the stars of the Olympus of fashion. The first legendary boutique was opened in Champs-Elysees in Paris in 1913 and at the beginning of First World War Louis Vuitton stores were opened in New York, Bombay, Washington, London, Alexandria and Buenos Aires. In the following years the fashion house introduced its icons: the Keepall Bag (1930) and the Noah (1932), originally created for the purpose of carrying bottles of champagne, but above all one of the bestselling models of the French brand, the Speedy. Louis Vuitton is one of the leading houses in the international fashion world and its product range include luxury luggage, handbags, clothing, shoes, watches, jewelry, accessories, sunglasses and books. Louis Vuitton unmistakable style and elegance made the impossible possible, while becoming a synonymous of savoir-faire, of audacity, of modernism and of a future and universal vision. Louis Vuitton still expresses innovation, high class and distinctive creativity, always influenced by the desire to travel, the passion for a job well done and the pursuit of excellence.