Once upon a time there lived Gabrielle Chanel, a little girl abandoned who hid her humble origins all her life and preferred to invent her own legend. Once upon a time there was a French designer who dressed like no one else and, taking inspiration from masculine attire, revolutionized fashion, giving freedom back to women and inventing a new concept of style, a modern and unconventional, revolutionary and independent ideal. In clear contrast with the opulence of the Belle Époque clothing style, Coco invented the so called “style garçon”: linear and essential, consisting of jackets inspired by a man’s wardrobe, cloche hats and new and brilliant intuitions: the choice of two-colour shoes to make legs look slender, unisex clothing; from classic camellias, to bags, to the beloved 2.55. Beautiful but also comfortable shoulder bag with the classical hands free chain straps, the 2.55 bag has become a symbol of elegance, femininity, and of Chanel’s allure. Then again the pearl necklaces, the “petite robe noir”, the timeless little black dress and little black jacket. Once upon a time there was the first fashion house at 31, rue Cambon that Mademoiselle opened in Paris in 1918 and the legendary Chanel No. 5. A simple luxury and a style that Karl Lagerfeld still proposes and designs for a woman who loves the luxury and elegance of the details, but who also wants to be comfortable and relaxed. Once upon a time…but it still exist, because, as Mademoiselle used to say: Fashion fades, only style remains the same.